Tag Archives: social media ROI

Social media myth doesn’t measure up

  Those of you who understand my cynicism about social media will also understand why I just have to repreoduce this article from Marketing Week – well here goes . and get the reader comments here –  http://www.marketingweek.co.uk/opinion/social-media-myth-doesnt-measure-up/4001592.article

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Get real about the costs of social media activity

Have a look at this article – http://blog.revinate.com/2011/11/the-changing-face-of-revenue-management.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+revinate+%28The+Revinate+Blog%29 Note this statement – “Because the goal of revenue management is to maximize revenue many hoteliers are actively working on their social media strategy knowing that if they can engage and capture … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

How companies are funding social media ‘marketing’, programs and activity – an afterthought

Amongst all the hype about social media, and the hypothesis that it is the new norm &c &c (which in commercial travel it most certainly isn’t), a few brave souls try to actually recommend how to measure ‘success’ – here … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment