Tag Archives: Social media marketing for UK hotels

Social media myth doesn’t measure up

  Those of you who understand my cynicism about social media will also understand why I just have to repreoduce this article from Marketing Week – well here goes . and get the reader comments here –  http://www.marketingweek.co.uk/opinion/social-media-myth-doesnt-measure-up/4001592.article

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Just putting the word ‘social’ in front of everything doesn’t make it better

Have you noticed these days how just about everything has become ‘social’, as social media and its enthusiastic band of experts  look to cash in on its ‘popularity’, largely resulting from its success as a self fulfilling prophecy, but with … Continue reading

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Paid search has had its day – not! paid search to grow 16% next year, 17% the following

read this – – – – – Brands will spend 12.6% more this year, compared with last, to advertise across the Internet, according to ZenithOptimedia, a Publicis Groupe company. Driven, in part, by online video and accompanying ads, the study … Continue reading

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How companies are funding social media ‘marketing’, programs and activity – an afterthought

Amongst all the hype about social media, and the hypothesis that it is the new norm &c &c (which in commercial travel it most certainly isn’t), a few brave souls try to actually recommend how to measure ‘success’ – here … Continue reading

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How companies are funding social media ‘marketing’, programs and activity – a potentially alarming trend

A recent research survey by Covario, reported by the Centre for Media Research showed the following – – – How Social Media Programs Are Financed Within Organization Funding Through % of Respondents Stand alone social media budget 38% Search budget, … Continue reading

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