Tag Archives: social media in travel

Innfinite’s take on social media at 11 June 2012

Innfinite’s take on social media, by Al Kao (I just had to reproduce this, its right down our street, the way we think all written down very effectively, we could hardly put it better –  . Enjoy.)   Never trust … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Social media myth doesn’t measure up

  Those of you who understand my cynicism about social media will also understand why I just have to repreoduce this article from Marketing Week – well here goes . and get the reader comments here –  http://www.marketingweek.co.uk/opinion/social-media-myth-doesnt-measure-up/4001592.article

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

How much of who’s thunder will social media try to steal next?

I could not resist drawing our readers’ attention to this article below. PLEASE NOTE THE HEADLINE. This headline really means ‘MOBILE REVENUE ACCELERATING AT 30%. I’m sorry, social media experts’ – this is more piggybacking, you just can’t justify this, … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Get real about the costs of social media activity

Have a look at this article – http://blog.revinate.com/2011/11/the-changing-face-of-revenue-management.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+revinate+%28The+Revinate+Blog%29 Note this statement – “Because the goal of revenue management is to maximize revenue many hoteliers are actively working on their social media strategy knowing that if they can engage and capture … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

How companies are funding social media ‘marketing’, programs and activity – an afterthought

Amongst all the hype about social media, and the hypothesis that it is the new norm &c &c (which in commercial travel it most certainly isn’t), a few brave souls try to actually recommend how to measure ‘success’ – here … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

Facebook versus Google, the battle is on

I thought I would share a recent article with you, which pretty well represents Innfinite’s view on where Facebook we feel is really getting it wrong, and especially  with its new tools and ideas announced at f8 for sharing travel … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

The future of social media for business rests on a new value

I remember once tweeting a quote from a social media expert – ‘there is little evidence of scalable success to offer for social media because it is yet to come’ Looking at the results we are seeing from measurable, tangible contributions … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment