Tag Archives: SEO

Paid search has had its day – postscript

According to the report, “Surviving the Current Market Mania with a Solid 2012 Plan,” by Bronto Software, while traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance.

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A great free tool to measure adword campaign effectiveness

I thought this was worth sharing – www.wordstream.com/google-adwords – its the Adwords Performance Grader How much is a paid-search click worth? How much of the company’s budget is wasted per month? Search marketers at small and mid-size companies can now find … Continue reading

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