Tag Archives: on line travel agents

Expedia: Commissions are ‘absolutely’ fair

UK hotel OTA lovers, get a bit of this, below – – – – – – – – Story Highlights Expedia is doing “a few different things” to close the gap between the OTA and its hotel suppliers. Expedia contends … Continue reading

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How do hoteliers counteract the persuasive design of OTA websites?

On numerous previous occasions, we have emphasised the need for the hotel website booking experience to be better than that on OTA sites, in order to maximise the potential  for channel shift and direct on line conversions, away from the … Continue reading

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NO DEFENCE FOR THE OTA’S, INNFINITE’S TAKE

Whether you love or hate TA’s, this is really worth a read – http://hotelmarketing.com/index.php/content/article/why_ota_customers_are_not_your_customers A number of points we would like to highlight, amongst the many we could make:-

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