Tag Archives: Living Social

Hotels should not indulge in deep discount flash selling – that’s final!

Public health warning number 1 –  EMBRACE THE CONCEPT OF RISK/REWARD Meaning – flash sales are extremly high risk, very low reward. Throwing the baby (the loyal customer) away with the bathwater( the non-loyal Groupon customer) comes firmly to mind. … Continue reading

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Daily deals certainly have no place in long term marketing strategy – or short term?

We came across thes article http://www.hospitalitynet.org/external/750249829.html – where the author actually laid bare the practice of hotels ‘packaging’ daily deals to try to maintain/protect market rates. The corollary of this is of course that the customer may not really be getting … Continue reading

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The ‘day of the deal’ is here to stay, at least for the time being

As many of you know, we have challenged the flash selling deal concept in numerous forums and articles. The good, or bad news (depending usually on which side of the fence you are on – customer/merchant – or travel supplier … Continue reading

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