Tag Archives: Groupon and Expedia

Where hotels allow flash selling ‘paranoia’ to overtake core CRM strategy

This is not my first experience of this phenomenon, and probably not the last – but the most recent. Every October, my family and I used to stay in a certain well known hotel in Scotland for a relax break … Continue reading

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Hotels should not indulge in deep discount flash selling – that’s final!

Public health warning number 1 –  EMBRACE THE CONCEPT OF RISK/REWARD Meaning – flash sales are extremly high risk, very low reward. Throwing the baby (the loyal customer) away with the bathwater( the non-loyal Groupon customer) comes firmly to mind. … Continue reading

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Daily deals certainly have no place in long term marketing strategy – or short term?

We came across thes article http://www.hospitalitynet.org/external/750249829.html – where the author actually laid bare the practice of hotels ‘packaging’ daily deals to try to maintain/protect market rates. The corollary of this is of course that the customer may not really be getting … Continue reading

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The defining moments for travel in 2011

Worth a read – http://www.hotelnewsresource.com/article57913.html We have contributed many articles to many forums about these topics, and would second these as 5 real game changers.

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Groupon and Expedia, and their getaways – hoteliers beware

Innfinite advises its clients NOT to subscribe to these in any way, shape or form. It continues to amaze us how these parasitic merchants ride roughshod over the hotel industry. In a sentence, these deals spell losses at best, and … Continue reading

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