Tag Archives: flash selling for hotels in the UK

Hotels should not indulge in deep discount flash selling – that’s final!

Public health warning number 1 –  EMBRACE THE CONCEPT OF RISK/REWARD Meaning – flash sales are extremly high risk, very low reward. Throwing the baby (the loyal customer) away with the bathwater( the non-loyal Groupon customer) comes firmly to mind. … Continue reading

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Just putting the word ‘social’ in front of everything doesn’t make it better

Have you noticed these days how just about everything has become ‘social’, as social media and its enthusiastic band of experts  look to cash in on its ‘popularity’, largely resulting from its success as a self fulfilling prophecy, but with … Continue reading

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