Tag Archives: direct on line channel for hotels

Increase Direct Bookings and Keep Your OTA Happy? Yes, It’s Possible

This is a guest post by Ashley Verrill  Hotel operators were thrilled when OTAs like Priceline, Orbitz and Hotels.com first emerged in the hotel industry. These online companies helped fill vacant rooms and brought in extra revenue that hotel operators otherwise … Continue reading

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How do hoteliers counteract the persuasive design of OTA websites?

On numerous previous occasions, we have emphasised the need for the hotel website booking experience to be better than that on OTA sites, in order to maximise the potential  for channel shift and direct on line conversions, away from the … Continue reading

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