Tag Archives: Daily deals

‘The end of yield management’

This is really worth a read http://www.hotelnewsnow.com/articles.aspx/6714/The-end-of-yield-management

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Daily deals certainly have no place in long term marketing strategy – or short term?

We came across thes article http://www.hospitalitynet.org/external/750249829.html – where the author actually laid bare the practice of hotels ‘packaging’ daily deals to try to maintain/protect market rates. The corollary of this is of course that the customer may not really be getting … Continue reading

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Daily deals growth rages on – some thoughts

“What is a cynic? A man who knows the price of everything and the value of nothing.” This is often quoted to distinguish the concepts of value and price. However there is a new wave of travel shopper behaviour permeating the … Continue reading

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