On line reputation management – some interesting takes

Firstly, do not equate this post with ‘how to manage Trip Advisor reviews – there are reams already out there on this, and its part of, but anything but the whole story

We will focus on online reputation management, and try to give you some interesting pointers as to how independent hotels can score over their branded counterparts in this area. For brand, read ‘hard brand’ or major hotel brand, or what we call ‘rational brand’. Many independents may be ‘soft branded’ – i.e. branded by emotional factors.

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The mobile hotelier – who is right?

Innfinite are now very much key players in the mobile space with our revolutionary, affordable mobile website for hotels. As suche we are getting much useful first hand info, stats and feedback about market behaviour, and great pointers to present and future strategy. Imagine my dismay when i read this – from PhocusWright –

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The Millennials (generation Y) Check In

After my last post, I just had to post this article I cam across, by Janet Morrisey

Published: March 12, 2012. ENJOY!

The hotel industry, struggling to recover from the depths of the recession, has begun to contemplate a group of travelers it sees as crucial to its economic growth — those in their 20s to mid-30s who are obsessed with technology, social media and design.

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The impact of hyperconnectivity and the behaviour of the young generation in 2020

I thought this was fascinating stuff. I have a son aged 16. More than ever before I have noticed now the huge divergence in his thought process and behaviour compared to not only mine when I was his age, but even more than ever, compared to mine now.  Sometimes, indeed a lot of the time, it fazes me and frustrates me, especially when my thoughts are met with the comment, ‘well dad times have changed since your day’ – well it still is my day, and frankly I think they’ve (times) changed for the worse.

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How much of who’s thunder will social media try to steal next?

I could not resist drawing our readers’ attention to this article below. PLEASE NOTE THE HEADLINE. This headline really means ‘MOBILE REVENUE ACCELERATING AT 30%.

I’m sorry, social media experts’ – this is more piggybacking, you just can’t justify this, and its time we had or had not if there isn’t) – honest and realistic commercial assessments of social media business performance and ROI IN ITS OWN RIGHT. Look at the commercial stats below, where’s social media??

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Just putting the word ‘social’ in front of everything doesn’t make it better

Have you noticed these days how just about everything has become ‘social’, as social media and its enthusiastic band of experts  look to cash in on its ‘popularity’, largely resulting from its success as a self fulfilling prophecy, but with little real substantive proof in terms of proven commercial successes. Continue reading

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