Hotel Specials and Offers: Top Tips For Successful Setup And Sales

All hotels have the generic romance package and Stay For Breakfast special, but are your hotel’s specials and offers elevating your property and setting yourself apart from the rest? Not only can hoteliers use specials and packages to capture the local flavor and personality of the market, but they can also use offers to target the hotel’s specific goals, strengths, weaknesses and needs.

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Innfinite’s take on social media at 11 June 2012

Innfinite’s take on social media, by Al Kao

(I just had to reproduce this, its right down our street, the way we think all written down very effectively, we could hardly put it better –  .

Enjoy.)

 

Never trust an agency to talk about “social media”. Why? Because it IS so new you have NO expertise. So everything you are doing is experimental, at best. You are experimenting with clients’ money. You also don’t have people on board who are experts. You new college grads who are “experts” in social media (as a hobby, not as a profession). You can’t hire top talent, you can’t home grow top talent and you can’t do either within enough time to get clients to fully trust you.

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Mobile Marketing Adoption Slow But Sure

According to a new StrongMail survey conducted in conjunction with Zoomerang from April 11 to 23, 2012, reflecting the attitudes of business leaders in regards to mobile marketing adoption, budgets, techniques, challenges, benefits and integration with other channels, only 45% of businesses are conducting some form of mobile marketing, with mobile websites, mobile applications and QR codes the most popular forms of mobile marketing, but less than half of marketers are currently running any of them. Of those who are, 57% have been running them for only a year or less.

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eCommerce Customer Lifetime Value

Customer lifetime value is an important metric for every business, but it is especially critical for ecommerce, daily deal, and flash sale sites, says RJMetrics. For companies like these, a key to success is profitably acquiring new customers. Without a firm grasp on customer lifetime value, companies run the risk of acquiring unprofitable customers or getting outspent and outgrown by a competitor who better understands the metrics of their model.

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Media Influence On Purchase Decisions

According to The Media Comparisons Study, from TVB with Knowledge Networks, consumers credit TV ads as most influential in making a purchase decision. Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile, and TV commercials drive viewers to go online to find out more.

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The web’s hot in Europe

According to the IAB Europe study from Mediascope Europe, 426.9 million Europeans go online every week with 37% accessing the Internet using more than one device. 64% of people access the web via a computer, 415.7 million people, and 21% use the Internet on their mobile phone (139.2m).

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Social media myth doesn’t measure up

 

Those of you who understand my cynicism about social media will also understand why I just have to repreoduce this article from Marketing Week – well here goes . and get the reader comments here –  http://www.marketingweek.co.uk/opinion/social-media-myth-doesnt-measure-up/4001592.article

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The latest mobile media consumer spend and ad forecasts for 2012

According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase the spend on mobile media by a further 13.4% from $121.8 billion in 2011 to $138.2 billion in 2012.

In contrast, advertiser spend on mobile media is expected to almost double from $6.3 billion to $11.6 billion, resulting in the total mobile media economy reaching $149.8 billion in revenue in 2012, a 17.0% increase on 2011.

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Hotels should not indulge in deep discount flash selling – that’s final!

Public health warning number 1 –  EMBRACE THE CONCEPT OF RISK/REWARD

Meaning – flash sales are extremly high risk, very low reward. Throwing the baby (the loyal customer) away with the bathwater( the non-loyal Groupon customer) comes firmly to mind. Chasing low/the wrong demographics business at very little return is high risk in Innfinite’s language -what about yours?

A recent survey by Travelclick conducted amongst almost 400 chain and independent properties in mainland Europe and the UK, revealed five main reasons why hotels were unhappy with the group sale experience. These were:

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