Author Archives: innfinite

Social media myth doesn’t measure up

Posted on May 15, 2012 by innfinite

  Those of you who understand my cynicism about social media will also understand why I just have to repreoduce this article from Marketing Week – well here goes . and get the reader comments here –  http://www.marketingweek.co.uk/opinion/social-media-myth-doesnt-measure-up/4001592.article

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The latest mobile media consumer spend and ad forecasts for 2012

Posted on May 4, 2012 by innfinite

According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase the spend on mobile media by a further 13.4% from $121.8 billion in 2011 to $138.2 billion in 2012. In contrast, advertiser spend on … Continue reading →

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Hotels should not indulge in deep discount flash selling – that’s final!

Posted on April 3, 2012 by innfinite

Public health warning number 1 –  EMBRACE THE CONCEPT OF RISK/REWARD Meaning – flash sales are extremly high risk, very low reward. Throwing the baby (the loyal customer) away with the bathwater( the non-loyal Groupon customer) comes firmly to mind. … Continue reading →

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On line reputation management – some interesting takes

Posted on April 2, 2012 by innfinite

Firstly, do not equate this post with ‘how to manage Trip Advisor reviews – there are reams already out there on this, and its part of, but anything but the whole story We will focus on online reputation management, and … Continue reading →

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The mobile hotelier – who is right?

Posted on March 19, 2012 by innfinite

Innfinite are now very much key players in the mobile space with our revolutionary, affordable mobile website for hotels. As suche we are getting much useful first hand info, stats and feedback about market behaviour, and great pointers to present … Continue reading →

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The Millennials (generation Y) Check In

Posted on March 18, 2012 by innfinite

After my last post, I just had to post this article I cam across, by Janet Morrisey Published: March 12, 2012. ENJOY! The hotel industry, struggling to recover from the depths of the recession, has begun to contemplate a group … Continue reading →

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The impact of hyperconnectivity and the behaviour of the young generation in 2020

Posted on March 18, 2012 by innfinite

I thought this was fascinating stuff. I have a son aged 16. More than ever before I have noticed now the huge divergence in his thought process and behaviour compared to not only mine when I was his age, but … Continue reading →

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