Some time ago I subscribed to Michael Stelzner’s excellent and insightful blog on www.socialmediaexaminer.com – whilst getting the usual gluttons’ helping of social media tips and articles from the latest breed of so called ’expert’ from all over the world. Michael’s site is a masterpiece insofar as it is a blog and website nicely rolled into one.
End of advert. now to the reality. Every day he tells me what to do about this that and the pother thing social media and my brain has finally given up trying to digest this lot. The problem – I just don’t need a social media tip every day, what I need is so empirical evidence of what has worked very successfully commercially and what hasn’t/doesn’t, from a (presumably multi-millionaire or even billionaire) social media consultant or expert – if you know a good one, please put me in touch, the qualification for me has got to be a proven track records of delivering £/$ millions of ROI to hotels and travel companies.
So when I DO actually read Michael – some real classics come up in the comments – here’s one from a masters student on this post - http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/#comment-517841989 – hav a read and enjoy below – - – -
“Hello Nicole, thanks for the above, I have enjoyed reading it, especially seeing there is serious conversations and threads finally to turn social media into a proper money maker for companies!
I am a Masters student in a university in London with few years of marketing experience, and my Masters dissertation is on ‘Social Media Fashion Brands’ fans: spectators or actual buyers’. I still cannot get to grips with how much emphasis is placed on social media today without no actual and accurate metrics in place today to measure its overall efficency in leading directly to sales. No doubt it is a great tool for communication and brand building and updating etc, but the constant question is why has no brand come forward saying for example I have 5000 Fans which i have invited purely to an event, out of the 5000, 200 attended, and out of the 200, 50 bought. Wouldn’t an experiment as easy as that help us better understand the power of these ‘like’ buttons that till date doesnt seem to mean much more than “i have my eye on you”! The social media craze has been around for over 5 years now, don’t you find that simple tests like the one I am suggesting above could help at least start a discussion on the potential of social media generating sales?
Any comment is appreciated if any insights on experiments already carried, and would surely help with writing my dissertation!