I almost couldn’t believe I was reading this article – http://www.hospitalitynet.org/news/4054970.html
The article is entitled Dedicated to Social Media, Part I: citizenM Hotels
The preamble says – In this three-part series I interview the individuals leading social media efforts with these companies to gain insight into how they’re taming the social media beast and staying true to brand. Whether you’re a B&B, boutique or big box, there are ideas and inspiration to be drawn from all three models. Today we kick things off with Diego Sartori of citizenM.
You really need to read this, then go stay at a Citizen M hotel. I have, and so have a number of my friends. So i posted a comment on Daniel’s website, which didn’t seem to pass the spam filters (that i didn’t particularly like, but there goes, I have been called many things but not a spammer! – it will probably get thro’ the security eventually) – anyway here’s the nub of what I said – – – –
“Daniel, some of the observations in this article just amaze me. But I guess nothing in the social media space surprises me. i and some friends also, have stayed in the CitizenM hotel in Glasgow and we all find it one of the most bizarre and dehumanising hotel experiences of all time. No personality, virtually no customer ‘experience’, no wonder they’ere cheap, they’ve replaced virtually every human contact point with technology. Next time (there won’t probably be one) I expect to be welcomed by a robot, or even Dr Who. Are they serious when they say they are customer centric? i’ll never stay in one again.”
I think social media is an adjunct of the laws of physic s – for every action there’s an equal and opposite reaction!
Have you a Citizen M hospitality experience you’d like to share?