Monthly Archives: June 2012

Media Influence On Purchase Decisions

According to The Media Comparisons Study, from TVB with Knowledge Networks, consumers credit TV ads as most influential in making a purchase decision. Television reaches more people, and people spend significantly more time with television each day than they do … Continue reading

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The web’s hot in Europe

According to the IAB Europe study from Mediascope Europe, 426.9 million Europeans go online every week with 37% accessing the Internet using more than one device. 64% of people access the web via a computer, 415.7 million people, and 21% … Continue reading

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