Rate parity – or not

Elsewhere I have posted my thoughts on rate parity. Those of you who know me know that it is one of my pet hates.

You will also know that I detest some of the rate shopping tactics and related attitudes employed bhy the OTA’s in particular. Wish they would focus more positively on their ‘lambs to the slaughter’  suppliers (hotels), rather than have this witch-hunt to ‘find them out’.

Anyway most of the rate shopping carried on by OTA’s focuses on their competitors rather than the hotel’s own website, thereby giving the hotel the opportunity to persist with a lower rate guarantee policy on its website and so encourage direct sales and channel shift

Rate Gain recently produced two sets of stats showing just what a farce (the word i use for RP) rate parity actually is – WORLDWIDE  – have a look below (by the way rate gain is now Innfinite’s preferred channel management and rate shopping technology partner through its association with Sabre and Navarino, and Rate Gain will shortly be integrated into the Sabre CRS which is Innfinite’s preferred e-commerce partner) – – – – – – – – – – –

ASIA HOTELS

Three star

City % Of Hotels in Parity % Of Hotels Cheaper on Brand Sites % Of Hotels Cheaper on OTA Sites
GOA 27% 13% 61%
MUMBAI 0% 34% 66%
NEW DELHI 4% 28% 68%
SINGAPORE 9% 22% 70%
BANGKOK 2% 25% 74%
PHUKET 4% 33% 63%
DUBAI 3% 28% 69%

Four star

City % Of Hotels in Parity % Of Hotels Cheaper on Brand Sites % Of Hotels Cheaper on OTA Sites
GOA 0% 19% 81%
MUMBAI 2% 14% 84%
NEW DELHI 2% 27% 71%
SINGAPORE 1% 38% 62%
BANGKOK 1% 21% 77%
PHUKET 1% 11% 87%
DUBAI 2% 21% 77%

Five star

City % Of Hotels in Parity % Of Hotels Cheaper on Brand Sites % Of Hotels Cheaper on OTA Sites
GOA 13% 34% 53%
MUMBAI 2% 32% 66%
NEW DELHI 9% 23% 68%
SINGAPORE 3% 24% 73%
BANGKOK 5% 20% 75%
PHUKET 0% 0% 100%
DUBAI 4% 26% 70%

 

EUROPE HOTELS

Three star [

City % Of Hotels in Parity % Of Hotels Cheaper on Brand Sites % Of Hotels Cheaper on OTA Sites
PARIS 21% 24% 55%
ROME 8% 26% 66%
VENICE 3% 38% 59%
AMSTERDAM 3% 18% 79%
MADRID 2% 17% 81%
ZURICH 5% 21% 74%
LONDON 24% 34% 42%

Four star

City % Of Hotels in Parity % Of Hotels Cheaper on Brand Sites % Of Hotels Cheaper on OTA Sites
PARIS 22% 19% 59%
ROME 9% 29% 62%
VENICE 2% 29% 69%
AMSTERDAM 0% 17% 83%
MADRID 1% 22% 78%
ZURICH 5% 30% 65%
LONDON 23% 17% 61%

Five star [

City % Of Hotels in Parity % Of Hotels Cheaper on Brand Sites % Of Hotels Cheaper on OTA Sites
PARIS 25% 14% 61%
ROME 15% 34% 51%
VENICE 0% 25% 75%
AMSTERDAM 0% 22% 78%
MADRID 20% 25% 56%
ZURICH 0% 34% 66%
LONDON 8% 24% 68%

 

 

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