Paid search has had its day – not! paid search to grow 16% next year, 17% the following

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Brands will spend 12.6% more this year, compared with last, to advertise across the Internet, according to ZenithOptimedia, a Publicis Groupe company. Driven, in part, by online video and accompanying ads, the study shows 16.4% growth in 2012, followed by 17.3% in 2013, and 17.2% in 2014.

ZenithOptimedia estimates paid search will grow 15% in 2012 and 2013, followed by 13% in 2014. The company expects growth to slow as the search landscape matures. Google and Microsoft will continue to focus on ad units and targeting techniques through desktop, mobile and tablet search.

It is no surprise that mobile marketing, supported by ubiquitous apps, advanced browsers and faster speeds, continues to fuel the uptick in dollars. Smartphone ownership now comprises 28% of all mobile phone ownership, with nearly 1 million smartphones activated daily. The average number of ads shown per app is 4.3, and the average session lasts just more than four minutes.

The study also notes that the average smartphone user now spend more time in mobile apps per day than the average Internet user spends online.

 

Where does this leave investment in social media ? i know where i’d be putting my clients’ money, but then I’m a bit of a social media cynic. I saw an article the other day, how to write, SEO and market your blog, from a pro. Who are these ‘pros’?

it took me 35 years to get here, and i’m still learning.

 

 

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