Monthly Archives: December 2011

Get real about the costs of social media activity

Have a look at this article – http://blog.revinate.com/2011/11/the-changing-face-of-revenue-management.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+revinate+%28The+Revinate+Blog%29 Note this statement – “Because the goal of revenue management is to maximize revenue many hoteliers are actively working on their social media strategy knowing that if they can engage and capture … Continue reading

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Expedia: Commissions are ‘absolutely’ fair

UK hotel OTA lovers, get a bit of this, below – – – – – – – – Story Highlights Expedia is doing “a few different things” to close the gap between the OTA and its hotel suppliers. Expedia contends … Continue reading

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Paid search has had its day – postscript

According to the report, “Surviving the Current Market Mania with a Solid 2012 Plan,” by Bronto Software, while traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance.

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Paid search has had its day – not! paid search to grow 16% next year, 17% the following

read this – – – – – Brands will spend 12.6% more this year, compared with last, to advertise across the Internet, according to ZenithOptimedia, a Publicis Groupe company. Driven, in part, by online video and accompanying ads, the study … Continue reading

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