Monthly Archives: October 2011

How do hoteliers counteract the persuasive design of OTA websites?

On numerous previous occasions, we have emphasised the need for the hotel website booking experience to be better than that on OTA sites, in order to maximise the potential  for channel shift and direct on line conversions, away from the … Continue reading

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How companies are funding social media ‘marketing’, programs and activity – a potentially alarming trend

A recent research survey by Covario, reported by the Centre for Media Research showed the following – – – How Social Media Programs Are Financed Within Organization Funding Through % of Respondents Stand alone social media budget 38% Search budget, … Continue reading

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‘The end of yield management’

This is really worth a read http://www.hotelnewsnow.com/articles.aspx/6714/The-end-of-yield-management

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Reputation management on line – some thoughts

We are constantly amazed by the lack of seriousness by which hotels, whether brands or independents, take online reputation management. Yet many of these hotels will be the first to cry foul when Trip Advisor ‘allegedly’ publishes what they consider … Continue reading

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Flash sales are now going mobile

Flash sales and daily deals sites are now seeing as much as 15-20% (and rising) of their ecommerce coming from mobile and smartphone

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New opt ins for cookies – what are the implications for Google Analytics?

We are going to be watrching this one like hawks. take a look at http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=6a4329cd152b47e1&hl=en We note that the UK government already has anticipated ‘something’ – look at e.g. http://www.ico.gov.uk/, its already got its house in order, I wonder why?

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Whats all the fuss about free wifi?

Thought this was really worth reading, Richard kindly allowed us to reproduce it, his contact details are below – – – – – – –

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Daily deals certainly have no place in long term marketing strategy – or short term?

We came across thes article http://www.hospitalitynet.org/external/750249829.html – where the author actually laid bare the practice of hotels ‘packaging’ daily deals to try to maintain/protect market rates. The corollary of this is of course that the customer may not really be getting … Continue reading

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NO DEFENCE FOR THE OTA’S, INNFINITE’S TAKE

Whether you love or hate TA’s, this is really worth a read – http://hotelmarketing.com/index.php/content/article/why_ota_customers_are_not_your_customers A number of points we would like to highlight, amongst the many we could make:-

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Daily deals growth rages on – some thoughts

“What is a cynic? A man who knows the price of everything and the value of nothing.” This is often quoted to distinguish the concepts of value and price. However there is a new wave of travel shopper behaviour permeating the … Continue reading

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