Monthly Archives: September 2011

The ‘day of the deal’ is here to stay, at least for the time being

As many of you know, we have challenged the flash selling deal concept in numerous forums and articles. The good, or bad news (depending usually on which side of the fence you are on – customer/merchant – or travel supplier … Continue reading

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Facebook versus Google, the battle is on

I thought I would share a recent article with you, which pretty well represents Innfinite’s view on where Facebook we feel is really getting it wrong, and especially  with its new tools and ideas announced at f8 for sharing travel … Continue reading

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Two essential home page web site messages to increase direct sales

If you look at the home pages of most hotel websites, they are more often than not characterised by ‘woffle’, which is really not relevant to most travel shoppers wishing to book that property at any given time, Furthermore modern … Continue reading

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Destination marketing – a real dilemma for many Scottish hotels and accommodation providers

Here is only one set of truisms about Scottish destination marketing – – – – – It is completely underfunded It is riddled with market failure in some destinations within Scotland

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The defining moments for travel in 2011

Worth a read – http://www.hotelnewsresource.com/article57913.html We have contributed many articles to many forums about these topics, and would second these as 5 real game changers.

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The Trip Advisor saga goes on – enter the post stay on line guest survey

Many of my clients, and other hoteliers i know,  are using post stay on line guest surveys very effectively and these can be comp0lied and measured against key quality control standards they have set for their target customer mix, which … Continue reading

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