Monthly Archives: July 2011

Google+ Could Become Self-Service Opportunity For Advertisers

Thought this to be worth a read http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154679&nid=129239 That’s exactly the way we see it, ‘self service’ is a great way of putting it. The Google opportunities are endless, but you must be up for it, to fully exploit them … Continue reading

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Google rules, a postscript

Focusing all your on line activity on what Google alone can do for you, eliminates the need to consider all the other trillions of marketing advice out there today. Maximising and using everything Google can do for your hotel business … Continue reading

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Google rules, in on line travel marketing and commerce

Our stance on hotel and travel product marketing on line is quite simple, believe in all things Google and you’ll not go wrong. We also believe in the Pareto principle, Google is 92% of UK travel search, so we don’t … Continue reading

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Time for UK hoteliers to take stock, and demand proof of concept

I wonder how many of you actually take the time to read any of the incredibnle mass of travel articles, blogs &c out there – and if you do, do you ever feel they sound familiar or actually have any … Continue reading

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Groupon and Expedia, and their getaways – hoteliers beware

Innfinite advises its clients NOT to subscribe to these in any way, shape or form. It continues to amaze us how these parasitic merchants ride roughshod over the hotel industry. In a sentence, these deals spell losses at best, and … Continue reading

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‘How the right venue can add value to a successful conference or meeting’

How often have you organised, or attended as a delegate or guest at a conference or corporate meeting or event where the venue has not met, or, more importantly, exceeded your expectations? How many times have facilitators been in the … Continue reading

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