This is an unmissable read for all hoteliers with serious aspirations to regain, and be in control of their own destiny!
Monopolies Are Made And Unmade
This is a guest post by Ashley Verrill
Hotel operators were thrilled when OTAs like Priceline, Orbitz and Hotels.com first emerged in the hotel industry. These online companies helped fill vacant rooms and brought in extra revenue that hotel operators otherwise would never have seen. Unfortunately, OTAs have done such a good job branding that customers believe these third-party websites always offer the best price. Why should they shop anywhere else?
A call for a commission-free day, a great article by Larry Mogelonsky we just had to reproduce
All properties rely (to varying degrees) on online travel agencies for leisure bookings. And for most, it is a love-hate relationship; everyone appreciates the room generation, seemingly on demand. But this volume comes at a price, as for an independent property, the commission rate can be much as 30%. Commissions at that level make us all yearn for the good old days of traditional travel agents and their standardized 10% rates.
In this lengthy post we’ll feature some key considerations to have in mind when making a decision brand v independent from an ecommerce point of view, and then going on to select your ecommerce partner assuming that you have a choice in that regard. Please note that ecommerce doesn’t just refer to the website booking engine, it covers the whole on line ‘central reservation system’ (CRS), importantly including IDs, GDS, and channel management and channel connect considerations. We will aim to be as brief as possible, flagging up all the key issues - this is a huge subject with many areas worthy of individual treatment, we may in fact do this in later posts. Continue reading
This is not my first experience of this phenomenon, and probably not the last – but the most recent. Every October, my family and I used to stay in a certain well known hotel in Scotland for a relax break from our hugely busy workload. This year we didn’t go to that hotel. Why? Here’s why.
Editor’s note – ALL SERIOUS HOTELS SHOULD SIGN THIS PETITION – here is the link http://hospitality-on.com/?page=evenement-petition - – why? – read on
This is a guest post by Georges Panayotis
“The numerous reactions to my previous editorial show that there is a real problem on the role of online booking sites for distribution, well beyond the case of booking.com, which focused the tension.
The hotel industry is huge in size, small in collective power, collaboration and ideas. As a result it is at the complete mercy of the well organised on line third party travel market, especially indiscriminate vultures like Booking.com – who plunder the hotels and the customers alike.