Those of you who understand my cynicism about social media will also understand why I just have to repreoduce this article from Marketing Week – well here goes . and get the reader comments here – http://www.marketingweek.co.uk/opinion/social-media-myth-doesnt-measure-up/4001592.article
Some time ago I subscribed to Michael Stelzner’s excellent and insightful blog on www.socialmediaexaminer.com – whilst getting the usual gluttons’ helping of social media tips and articles from the latest breed of so called ’expert’ from all over the world. Michael’s site is a masterpiece insofar as it is a blog and website nicely rolled into one.
According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase the spend on mobile media by a further 13.4% from $121.8 billion in 2011 to $138.2 billion in 2012.
In contrast, advertiser spend on mobile media is expected to almost double from $6.3 billion to $11.6 billion, resulting in the total mobile media economy reaching $149.8 billion in revenue in 2012, a 17.0% increase on 2011.
Meaning – flash sales are extremly high risk, very low reward. Throwing the baby (the loyal customer) away with the bathwater( the non-loyal Groupon customer) comes firmly to mind. Chasing low/the wrong demographics business at very little return is high risk in Innfinite’s language -what about yours?
A recent survey by Travelclick conducted amongst almost 400 chain and independent properties in mainland Europe and the UK, revealed five main reasons why hotels were unhappy with the group sale experience. These were:
Firstly, do not equate this post with ‘how to manage Trip Advisor reviews – there are reams already out there on this, and its part of, but anything but the whole story
We will focus on online reputation management, and try to give you some interesting pointers as to how independent hotels can score over their branded counterparts in this area. For brand, read ‘hard brand’ or major hotel brand, or what we call ‘rational brand’. Many independents may be ‘soft branded’ – i.e. branded by emotional factors.
Innfinite are now very much key players in the mobile space with our revolutionary, affordable mobile website for hotels. As suche we are getting much useful first hand info, stats and feedback about market behaviour, and great pointers to present and future strategy. Imagine my dismay when i read this – from PhocusWright -
After my last post, I just had to post this article I cam across, by Janet Morrisey
Published: March 12, 2012. ENJOY!
The hotel industry, struggling to recover from the depths of the recession, has begun to contemplate a group of travelers it sees as crucial to its economic growth — those in their 20s to mid-30s who are obsessed with technology, social media and design.
I thought this was fascinating stuff. I have a son aged 16. More than ever before I have noticed now the huge divergence in his thought process and behaviour compared to not only mine when I was his age, but even more than ever, compared to mine now. Sometimes, indeed a lot of the time, it fazes me and frustrates me, especially when my thoughts are met with the comment, ‘well dad times have changed since your day’ – well it still is my day, and frankly I think they’ve (times) changed for the worse.
I almost couldn’t believe I was reading this article - http://www.hospitalitynet.org/news/4054970.html
The article is entitled Dedicated to Social Media, Part I: citizenM Hotels
The preamble says - In this three-part series I interview the individuals leading social media efforts with these companies to gain insight into how they’re taming the social media beast and staying true to brand. Whether you’re a B&B, boutique or big box, there are ideas and inspiration to be drawn from all three models. Today we kick things off with Diego Sartori of citizenM.
New Social Media Tools Rule – or do they, and which ones – - – -
According to a recent conducted in-depth study on the usage of social media in fast-growing corporations by The Center for Marketing Research at the University of Massachusetts Dartmouth, the Inc. 500 (the fastest-growing private U.S. companies compiled annually by Inc. Magazine) was outpacing the revenue based Fortune 500 in their use of social media.
