Web development, internet marketing and ecommerce specialist solutions for UK hotels | Innfinite Hospitality, a market leader in on line services to UK hotels

Lets run a Facebook ‘party’ – Avon/Anne Summers comes to mind

Posted on February 4, 2013 by innfinite

We loved this quote so much we just had to reproduce it -

Chintamani Rao from R K Swamy Media Group just commented on:

Facebook Jumps Over The Candlestick

“Facebook have created revenue in a company that had basically no revenue model, and they have done so by seriously compromising users’ privacy. In keeping with that, the top three priorities they have listed are all about advertisers, and through the earnings call there is not a mention of users. How long will they do that? As Henry Blodget wrote, “Advertising on Facebook is like putting up,posters at a party. People go there to,socialise, not to buy stuff.” How long will you go to that party?”

Your comments - http://www.mediapost.com/publications/article/192565/facebook-jumps-over-the-candlestick.html#reply

Posted in Uncategorized | Tagged are mobile ads working, are travel mobile ads working? How t to market your hotel on Facebook, Facebook a mobile company, Facebook and hotel marketing, Facebook graph search, Facebook ROI, Facebook social search, hotels marketing on Facebook, is Facebook a marketing platform, social medias marketing ROI | Leave a comment

Skoosh.com’s reply to us on the booking.com saga.

Posted on January 9, 2013 by innfinite

We really had to publish this, there’s so much evidence of strong feelings on this topic, about which we featured our own thoughts on http://ukhotelexperts.co.uk/2012/booking-com-why-we-detest-this-apparent-necessary-evil-in-hotel-distribution

- and those of George Panyotis at http://ukhotelexperts.co.uk/2012/booking-com-the-sequel

Hotels continue to walk blindfold straight into the arms of the OTA’s – these thing in the articles above really need to be said.

Here’s the reply to Innfinite from Dorian Harris, from www.skoosh.com

Continue reading →

Posted in Uncategorized | Tagged Booking.com, Booking.com and hotel distribution, Booking.com is the hotel's worst enemy, Booking.com threats to hotels, Bpooking.com bullying of hotels, brand.com, channel shift for hotels, hwo do increasde direct hotel bookings, OTA's, OTC's, rate parity, the direct sales channel for hotels, the power of the OTA's | Leave a comment

E and M commerce considerations for brand and independent UK hotels

Posted on January 2, 2013 by innfinite

In this lengthy post we’ll feature some key considerations to have in mind when making a decision brand v independent from an ecommerce point of view, and then going on to select your ecommerce partner assuming that you have a choice in that regard. Please note that ecommerce doesn’t just refer to the website booking engine, it covers the whole on line ‘central reservation system’ (CRS), importantly including IDs, GDS, and channel management and channel connect considerations. We will aim to be as brief as possible, flagging up all the key issues - this is a huge subject with many areas worthy of individual treatment, we may in fact do this in later posts. Continue reading →

Posted in Uncategorized | Tagged advantages of hotel brands, booking engines, brand franchises, brand v independent hotels, branded hotels, channel manasgement, CRS, ecommerce for branded hotels, ecommerce for independent hotels, Fast Booking, GDS, IHoteliers, management systems for independent hotels, mobile commerce for independent hotels, property, Sabre | Leave a comment

Where hotels allow flash selling ‘paranoia’ to overtake core CRM strategy

Posted on October 17, 2012 by innfinite

This is not my first experience of this phenomenon, and probably not the last – but the most recent. Every October, my family and I used to stay in a certain well known hotel in Scotland for a relax break from our hugely busy workload. This year we didn’t go to that hotel. Why? Here’s why.

Continue reading →

Posted in Uncategorized | Tagged daily deal sites for hotels and travel products, Flash selling for hotels, flash selling of hotel rooms, flash selling sites, Groupon and Expedia, Groupon hotel deals, ItIsOn, KGB deals, why hotels should not use flash selling sites | Leave a comment

Booking.com – the sequel

Posted on October 16, 2012 by innfinite

Editor’s note – ALL SERIOUS HOTELS SHOULD SIGN THIS PETITION – here is the link http://hospitality-on.com/?page=evenement-petition - – why? – read on

This is a guest post by Georges Panayotis

“The numerous reactions to my previous editorial show that there is a real problem on the role of online booking sites for distribution, well beyond the case of booking.com, which focused the tension.

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Posted in Uncategorized | Tagged Booking.com, direct on line hotel sales, Expedia, high commissions on hotel bookings, Laterooms, merchant model in hotel sales, on line intermediaries, on line meerchants, on line travel companies, OTA's, OTC, the power of the OTA's, Trivago, unfair practices by OTA's | Leave a comment

Booking.com – why we detest this apparent necessary evil in hotel distribution

Posted on October 11, 2012 by innfinite

PROLOGUE

The hotel industry is huge in size, small in collective power, collaboration and ideas. As a result it is at the complete mercy of the well organised on line third party travel market, especially indiscriminate vultures like Booking.com – who plunder the hotels and the customers alike.

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Posted in Uncategorized | Tagged Booking.com, channel shift for hotels, customer relations, direct on line hotel bookings, direct on line hotel rooms sales, don't use on line travel companies, e-CRM, frequent traveller rewards, guest relations, guest relationship management, hotel guest ;lowalty, loyalty schemes, repaet business, retention marketing, reward schemes, Uk hotel rate parity | Leave a comment

Innfinite and its take on social media

Posted on August 19, 2012 by innfinite

I think its time infinite made it clear its position on social media. Our MD Robert Gilmour has been belittled, bullied, named and shamed, you name it, from the army of social media evangelists, bloggers and fanatics out there for daring to suggest that social media is not cutting it in the travel and hotels sector(and is seriously deficient in the one acid test in today’s embattled economic state in travel – ROI).

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Posted in Uncategorized | Tagged Facbook advertising for hotels, Facebook for hotels, Facebook IPO, Facebook pages for hotels, social media for hotels, Social media marketing, social media services for hotels, social search, the social web | Leave a comment

Hotel Specials and Offers: Top Tips For Successful Setup And Sales

Posted on July 20, 2012 by innfinite

All hotels have the generic romance package and Stay For Breakfast special, but are your hotel’s specials and offers elevating your property and setting yourself apart from the rest? Not only can hoteliers use specials and packages to capture the local flavor and personality of the market, but they can also use offers to target the hotel’s specific goals, strengths, weaknesses and needs.

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Posted in Uncategorized | Tagged leisure break marketing, niche marketing for Uk hotels, on line distribution, Short breaks marketing, special events marketing for hotels, UK hotel marketing | Leave a comment

Mobile Marketing Adoption Slow But Sure

Posted on July 3, 2012 by innfinite

According to a new StrongMail survey conducted in conjunction with Zoomerang from April 11 to 23, 2012, reflecting the attitudes of business leaders in regards to mobile marketing adoption, budgets, techniques, challenges, benefits and integration with other channels, only 45% of businesses are conducting some form of mobile marketing, with mobile websites, mobile applications and QR codes the most popular forms of mobile marketing, but less than half of marketers are currently running any of them. Of those who are, 57% have been running them for only a year or less.

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Posted in Uncategorized | Tagged mobile commerce for hotels, mobile marketing and SEO, mobile marketing for UK hotels, mobile web site optimisation, UK hotel mobile web site design, UK hotel mobile website design | Leave a comment

UK Hotel Experts - Innfinite

Skoosh.com’s reply to us on the booking.com saga.

E and M commerce considerations for brand and independent UK hotels

Where hotels allow flash selling ‘paranoia’ to overtake core CRM strategy

Booking.com – the sequel

Booking.com – why we detest this apparent necessary evil in hotel distribution

Hotel Specials and Offers: Top Tips For Successful Setup And Sales

Mobile Marketing Adoption Slow But Sure

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